You should have in place templates that automate indentation, typefaces and styles within Word if you do not have these already, email us for a recommendation at. . Establishing a cohesive look and feel for the site you're working on with your client is the most important part of the design process. The idea is to standardize the way your brand speaks to its users in a centralised rulebook. Maybe you can make one version with bold colors, and another with more muted colors. Your sales and marketing team will certainly thank you for making their job easier! What Is A Style Guide And Why Is It Important What Is A Style Guide? So how do you get customers to connect with your brand? Flexibility To Use Multiple Contributors Though in an ideal world, your content would all be written by the same small group of people, in reality, we know that the challenge to keep up regular content means you might need to resource content from a variety of locations. Consistency creates a cohesive experience that consumers can expect each time they interact with your organization.
Web Styles These guidelines are meant to help developers keep elements like buttons and forms consistent across multiple webpages. You may allow translators to also ignore paragraphs and in a fresh voice. Most editors and copyeditors like me charge less for relatively clean copy or manuscripts and more for writing that requires additional work. If there are rules in your company about signing off documents or procedures for checking and releasing then leave these out. It helps establish business identity by setting the tone and voice within an organisation and ensures a business stays on brand. Show examples and hex values for content links, sidebar link styles, submit buttons, form buttons, info buttons or any other link or button. Additional examples and references, like writing samples, words to avoid, or photography compositions could also be helpful to include in a brand style guide.
Mood boards and style guides are fantastic tools to help you communicate design concepts with your client. Create a moodboard of everything that is influencing your style: photos of historical pictures, clothing, other brands and your potential customer. Whether you are a large organisation or a small business, a brand style guide is an important document that outlines the design specifications for your brand to help maintain a consistent look and feel when creating new marketing materials. Reminding authors to use a spell check before passing on their document is not consistent with how a style guide will be read and is a sure-fire way to deter people from using it. This book is dedicated to my parents, Ayn Rand and God.
Of course, some organizations may need it to be longer. So it's important that the structure be clear, and a table of contents is the first thing that readers find. After corporate style and branding, often the next most important use of the style guide is to answer internal questions about presentation. Mood boards aren't always digital. Brand identity work helps to increase what your customers perceive as value in your company and in essence feel a connection to what you offer to them as a brand. Shows professionalism Integrating a brand style guide within any organisation achieves higher productivity and illustrates the level of professionalism in your business.
By following them, the writer will produce a polished, professional piece of writing which meets the requirements of the organization the writer is working for. She had to be on to something. Even though these sheets are brief, they contain useful information for designers and printers. Why is Brand Consistency Important? It's wrong to assume that everyone that creates content for you - now and in the future - knows how to write for the web. These websites will ask you to plug in the necessary information about your source, choose what kind of online source it is, and then instantly the program will create the citation for you. A brand style guide is a key document to have in helping your company communicate consistent visuals and messaging to their audience. If it is just a set of guidelines for translators, however, how come only the innovation giants present high quality in this matter? By standardizing your copy using a style guide, you can ensure that your content stays consistent and clear.
Customers expect to encounter a firm, authoritative company voice when they are shopping for goods or services. Hosting the file on a cloud server or other central location is a good idea, as is dating or versioning the guide. Style Tiles is a free download of a Photoshop style-guide-like template, with specific instructions in the layers to help you make your own. You might want to think in terms of extremes: are we personable or corporate? Yes, this guide should include how to use the logo, but it should also include more specifics on typography, color, sizing, imagery, etc. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. Unacceptable usage of logos and colors should be addressed as well. In the realm of corporate branding, presentation is absolutely critical.
For example, you might identify your principal customer group as women aged 18-30 for your blog posts and social media, necessitating a conversational tone with a modern, millennial edge. It made sense it some cases, and nothing else would do. Too few businesses take the time to create a company brand style guide. For example, United Way uses a Brand Identity Guide that explains what they stand for and then goes into great detail to show correct uses of its logo, incorrect uses, proper treatment of its tagline, exact color specs, and many more details. The answer is probably somewhere in between. Companies like have an online version of their style guide as well for ease-of-access. Web Styles Websites often have dozens or hundreds of pages.
Define if you will localize product names, or keep them as they are. Or you know the rule changed, but you need to make sure. It should also include examples of incorrect logo visuals to better highlight the correct usage of the logo. So it's best to bring other authors into the process as soon as possible. Does your company need any assistance in building a brand style guide? Active and Passive Voice The use of active and passive voice also depends on the.
By developing a guide, you can enhance the professionalism — and ultimately the effectiveness — of your marketing efforts. In the end, the brand you have worked so hard to create becomes diluted in the eyes of your target audience. Who do you want to emulate and how do you think you can improve on their processes? The Most Important Things for Your Reader to Remember In many cases, the purpose of the style guide is to ensure that documents conform to corporate style and branding. You should also provide logo files for users in. And they help save time and resources by providing an instant answer when questions arise about preferred style.
Something as simple as creating a horizontal version of a vertical logo just in case it's needed should be included too. A public style guide can also make it easier for other brands to rip off your branding. You could use established sites like or to convey your style ideas. For example, some guidelines will clearly dictate how measurements, dates, and numbers should be presented. Many times you are not even aware of it until an article is poorly written or has a lot of misspelled words.