Laws and Regulations Legal factors that could pose an environmental threat to the Coca-Cola Company include new legislation or regulation of food and beverage products. With more opportunities to expose to the public, it is going to benefit our sale there. Target market various age groups and lifestyles from high school students too universities, and male or female. The respondents answered the question and picked the number they felt most strongabout in the survey. Trust the brand name sometimes. However, retail outlet uses pricing methods and pricing strategies when selling Coca-Cola products.
Market Share: Being the biggest company in the soft drink industry, Coca Cola enjoys the largest market Share. Additionally, Coca-Cola's bottling system is one of their greatest strengths. They are having like an eternal warfare of each other and at the same time, they cannot get away from each other. Selecting the most appropriate distribution channel is important, as the choice will determine sales levels and costs. The information will also test if there is amarket for this new drink.
Promotion is the p of the marketing mix designed to inform the marketplace about who you are, how good your product is and where they can buy it. This section comprehensively explains the marketing mix for Coca-Cola designed for its Global reach. Once Coca Cola have carefully analysed the internal a nd external business environment and critically examined the industry in general the most suitable marketing strategies will be selected and these strategies wi ll be administered by effectively and continually monitoring external threats an d opportunities and revising internal efficiency procedures. Functional Drinks in the United States. Weaknesses Undiversified product is the main weakness of Coca-Cola that might cause harm later in the future.
Specific - Be precise about what you are going to achieve Measurable - Quantify you objectives Achievable - Are you attempting too much? The Coca-Cola Company must be profitable in order to sustain their investment in communities around the world. There are three ratios to monitor marketing profitability; they are market research to sales, advertising to sales and sales representatives to sales. The five components of physical distribution are, order processing, warehousing, materials handling, inventory control, transportation. Changes in the external environment will create opportunities or threats in the market place Coca cola must be aware off. This happen so because Coca-Cola is the first carbonated soda drink in the world, thus they already have their own consumer loyalty. Electing either to transport the sports drink by air, rail, road or water depends on the market i. The reason for choosing Coca Cola for this report is that wide range of data is available on the company and competition between Coca Cola and Pepsi is considered to be the top rivalry between two established brands in the world.
Positioning helps customers understand what is unique about the products when compared with the competition. This question was important in conducting the survey because it helps to graspunderstanding for the rest of the responses from the respondents. If they cannot innovate or expand their product range, everything will be worst. Presently, the company has already reached six billion consumers in nearly two hundred countries. It usually represents itself as a market for youngsters but products are also being offered specifically for older people. The weakened economy could have a negative impact on any of the bottling companies, which would threaten the stability of the Coca-Cola Company due to the dependent relationship.
Global Market Information Database Euromonitor. Coke targets people throughout the world and of many different cultures. No 1, 2, 8,10,14,19,46,52,55,56,57,66,70,82,83,84,85,86,87,88,89,92 2. Don't worry, we won't share your information with other parties, unless you give us permission to do so. An overwhelming amount of the respondents had bought some kind of green teaproduct.
Pepsi is the direct competitor of Coca Cola holding significant 20. It can be for a product or , a list of actions, a marketing plan without a sound strategic foundation is of little use. This consists of examining market research, auditing business and current situation situation a nalysis and carefully scrutinising the soft drink industry and possibilities fo r Coca Cola in the market. The next consideration is psychographic detail such as attitude. The medium, which is the middle value reported with thisstatement as 4. Q4: Have you been affected financially by the recession? Furthermore, consumers can easily switch to other beverages with little cost or consequence.
It will be a bottled beverage and will be positioned as the only ready-to-drink Bubble Tea product available on the market. References Academic Integrity: Students found to have copied both, the one who copied and from whom copied, will be awarded Zero marks. . Most of the Coca-Cola promotional campaigns are based on one common theme -- to enjoy the every moment of life with this refreshing and sparking soft drink. New flavors are introduced in existing beverages. Businesses have to set a price that is attractive to their customers and provides the business with a good level of profit. Of course, both Coke and Pepsi have already diversified into these markets, allowing them to have further significant market shares and offset any losses incurred due to fluctuations in the market.
This provides the reliability of the research. This study investigates the determinants of marketing communication system of Pepsi and Coca Cola and compares their effects on shaping consumer behavior in Pakistan. This particular question was vital in the research to determine if purchasing decisions arebased upon influence of friends and family. It was also used to determine how each age range differed on theanswers that were given. The information is being tested from the hypotheses that were in the proposal. Even though Coca-Cola and Pepsi control nearly 40% of the entire beverage market, the changing health-consciousness of the market could have a serious affect. If yes, why do youthink this way? The respondents could choose from the following: 1-stronglydisagree, 2-disagree, 3-neutral, 4-agree and 5-strongly agree.
Coca Cola has been positioned based on the process of positioning by direct comparison and have positioned their products to benefit their target market. Market Research When attempting to implement a new Marketing plan a business must address its target market and conduct the relevant information to insure the new marketing plan both differs from the old and is better for the business. However, they can be reached through integrated programs. The major part of the website is dedicated to promote Coca-Cola and other brands of the company to the target customers and potential investors. This product segment has shown a steady growth since 1999: an increase of 13. Television is the most expensive promotional medium of the present times; but it is quite effective as it can communicate the company's messages to the audience in small towns and rural areas where other mediums like social and internet media have not reached yet.